Visual Identity

Photography

Winthrop University has an expansive photo library that is available for use. When selecting and using our photos, there are a few things to keep in mind:

  • To keep images authentic, excessive editing or manipulation of images is strongly discouraged.
  • Be sure to showcase the diverse body of Winthrop University’s students, alumni and faculty by ensuring that a balance of genders, race and ethnicities are represented in photos.
  • Keep brand personality words Warm, Inspiring, Direct, Offbeat and Bold top of mind.
Photography overview showing archival, campus beauty, environmental and portraiture
                     categories.
Photography overview from the Visual Identity Manual.