Visual Identity

Logo and Background Pairings Dos and Don’ts

Ensuring proper use of our logo will create cohesion across campus, as well as increase brand recognition of the brand. Included here are examples of how the logo should not be used. While this is not an exhaustive list, we urge you to use your best judgment to use the logo in a way that does not affect the legibility, recognizability or essence of the logo.

Contact University Communications & Marketing at marketing@winthrop.edu if you have questions and/or need guidance.

Approved and unapproved Winthrop logo and background pairings.
Logo and background pairing dos and don’ts from the Visual Identity Manual.