Do use authentic, verified imagery — confirm historical accuracy and proper context
before using archival photos.
Do celebrate Winthrop’s heritage — highlight moments, milestones, and traditions that
connect past to present.
Do favor clarity and quality — use the highest-resolution scans available; retouch
only to preserve readability or remove damage, not to alter content.
Do balance old and new — use archival photography alongside contemporary imagery to
show growth and evolution.
Do focus on emotion and legacy — choose moments that capture pride, progress, and
people at the heart of Winthrop.
Don’t
Don’t over-stylize or heavily edit — avoid filters, colorization, or modern overlays
that distort the original image.
Don’t use low-quality scans or pixelated images — quality and clarity reinforce credibility.
Don’t mix archival with unrelated imagery — maintain thematic relevance to Winthrop’s
story, people, or place.
Archival examples from the Visual Identity Manual.
