Visual Identity

Campus Beauty

Do

  • Showcase campus in all seasons
  • Mix campus beauty shots with those that showcase the vibrancy of campus when students are present
  • Ensure that colors that are shown are accurate to reality
  • Look for interesting compositions, including aerial and ground photography, close ups and wide shots
  • Seek out images that showcase the interaction of our campus with the environment around us

Don’t

  • Utilize stock imagery to represent Winthrop University’s campus
  • Include photos with too many distracting elements
Campus Beauty photography examples from the Winthrop University Visual Identity Manual.
Campus Beauty examples from the Visual Identity Manual.