Visual Identity

Environmental

Do

  • Showcase real Winthrop University students, faculty and staff doing work in their field, volunteering or learning
  • Capture the moments of doing with candid shots featuring movement
  • Balance portraits with textural shots
  • Show various means of action representative of our community, including, for example, research, dance, painting, building, etc.
  • Look for interesting compositions that introduce new viewpoints of action

Don’t

  • Have staged moments of action
  • Use artificial light
  • Recolor/retouch images in ways that lose their authenticity
Environmental photography examples from the Winthrop University Visual Identity Manual.
Environmental examples from the Visual Identity Manual.