Winthrop University is a community 68,000 strong. And every student, faculty and staff member, alumnus and neighbor who has called this place home since 1886 has shaped it.
As a communicator, you tell our brand’s story. These guidelines outline all key elements for our university brand. They will help you craft compelling, creative work to tell the story of Winthrop University — past, present and future — across audiences and mediums.
A university's logo is the visual cornerstone of its brand identity. The initial interaction with this impactful symbol is typically through a letter, publication, commemorative item or a visit to the Winthrop website. All bear the Winthrop University logo, the face of the brand that engenders recognition, communicates differentiation and imbues recall.
The Winthrop University brand, logo, visual identity, marks and graphic images must be used appropriately in printed and electronic mediums to ensure the brand recognition and integrity of the institution are maintained. This Visual Identity Manual outlines how and when the official Winthrop University logo can be used. These standards ensure that each time the logo is used, the public receives a clear and consistent message concerning Winthrop’s brand. A uniform presentation by all constituents will help strengthen the public’s perception and understanding of Winthrop as an educational leader, committed to quality higher education.
For these reasons, Winthrop’s President has directed University Communications and Marketing to review all applications of the institution’s logo to ensure compliance with the standards presented in this guide. Written requests for departure from the Visual Identity Manual should be directed to University Communications and Marketing.
All material printed or produced by Winthrop University, or in the name of Winthrop University, will follow this version of the Winthrop University Visual Identity Manual.
Use of the official Winthrop University logo is carefully controlled to prevent unauthorized or graphically inappropriate applications. Your cooperation in adhering to published logo guidelines is essential to the preservation of a consistent and enduring brand image of the university to the public.
For specific logo files, creation of logos with co-brand units, creation of electronic HTML letterhead or general questions, please contact the Director of Printing and Creative Services at 803/323-2236.
For additional information on producing Winthrop publications or if you have questions about the Visual Identity Manual, please contact:
University Communications and Marketing