Department of Mass Communication - Mission and Core Competencies

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Mass Communication

Mission, Values, and Core Competencies

Engage. Create. Connect.

"We promote an active learning environment to empower students to analyze, evaluate, synthesize and use multiple ideas, concepts, skills and viewpoints in an integrative and collaborative manner."

 

By the time of graduation, mass communication majors will be able to gather, organize and process information; conduct interviews; write in a professional style to a professional level of competence; and edit and produce in printed, broadcast or digital form; all while meeting standards of media law and professional ethics.

 

By the time of graduation, integrated marketing communication majors will be able to gather, organize and process information and data, conduct interviews, write in a professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of media law and professional ethics.

 

To that end, the department's mission reflects the pursuit of the following core competencies in its programs. The department will:

»      Provide professional education to prepare students to enter and succeed in the journalism, broadcasting, digital and integrated marketing communication fields.

»      Instill a continuing urge for inquiry and learning through a sound liberal arts education.

»      Develop skills to think critically and communicate clearly.

»      Promote awareness of the theoretical, ethical and legal environments that affect mediated communication and integrated marketing communication.

»      Promote understanding about the past, present and future of the discipline through exploring diversity of ideas, opinions, history, representations and actions that impact the individual, community and society in a globally interconnected world.

»      Inform core competencies by using ACEJMC accredidation standards.

 

Diversity, Inclusion and Equity Statement 

The Department of Mass Communication is committed to diversity, inclusiveness and equity in order to foster a mutually respectful environment so all may thrive and succeed. Diversity in conception and creation of media content includes the accurate portrayal of racial and ethnic minorities, international communities, women, the elderly, persons with physical or mental disabilities, sexual orientation, political thought and religious beliefs.

Last Updated: 10/15/20