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Students majoring in mass communication are usually interested in careers in journalism, broadcasting, digital communication, or media management and sales. The unique converged curriculum consists of a range of core classes focused on cross media journalistic and technology skills, research and communication skills, and knowledge of concepts, ethics, laws and history of mass communication. You can also select additional courses in journalism, broadcast programming and production, media management and sales, digital communication based on individual career interests.
Students majoring in integrated marketing communication are usually interested in communication careers that support the marketing of products and services to consumers and business organizations, including advertising, public relations, event management, marketing communication, and corporate communication. They take relevant business courses in the College of Business (e.g. promotions, consumer behavior, marketing research) and communication and writing courses in the Department of Mass Communication (e.g. introductory and advanced IMC courses, courses in PR principles and writing, advertising principles and copywriting).
Integrated Marketing Communication (IMCO)
