Department of Mass Communication - Course Descriptions

Love Where You’re Going!
Winthrop's Admissions Team is working hard to provide you with options to learn more about Life as an Eagle. Please check our Visit Page to sign up for one of our Virtual Admissions Experiences.

Want a one on one meeting or have any questions? There are three ways you can contact us:
Phone: 803/323-2191
Email: Admissions@winthrop.edu
Virtual Chat: Click here to register

For updates, announcements and special messages from Admissions, please follow us on Instagram - @winthropadmissions

Mass Communication

Course Descriptions

Mass Communication

Students majoring in mass communication are usually interested in careers in journalism, broadcasting, digital communication, or media management and sales. The unique converged curriculum consists of a range of core classes focused on cross media journalistic and technology skills, research and communication skills, and knowledge of concepts, ethics, laws and history of mass communication. You can also select additional courses in journalism, broadcast programming and production, media management and sales, digital communication based on individual career interests.

Mass Communication (MCOM)

Integrated Marketing Communication

Students majoring in integrated marketing communication are usually interested in communication careers that support the marketing of products and services to consumers and business organizations, including advertising, public relations, event management, marketing communication, and corporate communication. They take relevant business courses in the College of Business (e.g. promotions, consumer behavior, marketing research) and communication and writing courses in the Department of Mass Communication (e.g. introductory and advanced IMC courses, courses in PR principles and writing, advertising principles and copywriting). 

Integrated Marketing Communication (IMCO)

PR Writing class in progress

Last Updated: 8/20/20