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Mass Communication

Innovative and Experiential

Since 1962, Winthrop University has been designing programs to develop exceptional communicators. Our students are prepared to create messages that impact, inspire, and influence our global society. Today, the Department of Mass Communication prepares students to meet the demands of the 21st Century.  A progressive curriculum grounded in liberal arts develops critical thinkers who delve deep and communicate succinctly and creatively. Immersed in the world of communication, students majoring in Mass Communication experience real world and broadcast journalism, while Integrated Marketing Communication majors train for converged media and communication environments. In addition, Digital Information majors, housed in the Department of Computer Science, are offered a concentration in Digital Mass Media to expand skill sets to include web design and web content management.

Faculty, all well-respected scholars with industry expertise, mentor and educate our students through a vibrant interactive learning experience. Alumni are leading broadly in journalism, multimedia, television, community and public relations, marketing communication, graphics, law, and corporate communication. Alumni stay connected serving as mentors and referrals to professional opportunities in the Carolinas and beyond. Their presence is visible at events and curriculum development opportunities.

Winthrop students are met with a rigorous, engaging curriculum that challenges and encourages pursuit of what students are most passionate about. Innovative classroom experiences, interest driven courses, and field experience spurs understanding of technology, multiple platforms of information, and traditional skills. Our aspiration that is the Winthrop student’s goal. Whatever the goal, students will be immersed with opportunities - technology, independent studies, community partnerships, internships, and study abroad.

 

Department Happenings . . .



Journalism History

The Winthrop University Mass Communication Department boasts connections to regional broadcast journalism throughout the years as well as some of the most formative moments in broadcast history. Haney Howell, our own emeritus faculty member and a prolific Vietnam War correspondent, was featured recently on PBS Charlotte/Carolina Impact about his years covering war for CBS News.

Student Work

The work below links to some of the outstanding stories and media students produce. The department strives to emulate a professional model through student media, class work and internships. Students excel at covering news, social issues, sports, human interest and more.
 

Department News

  • On April 19 at 7:30pm, ETV will be airing a documentary about Winthrop student, and mass communication major, Alisha Sweatt.
    Alisha started her own non-profit a year ago dedicated to fostering a deeper understanding and appreciation of hip hop music and culture.
  • SC Humanities has been awarded a $35,000 grant to support its 2018-19 “News Literacy and the Future of Journalism” initiative. This series will feature programming sponsored by Winthrop’s Mass Communication Department including; lectures, forums and classes on the First Amendment, the duty of citizens to be informed, discerning fake news from real news, the role of opinion writers, and why investigative reporting matters.
  • Dr. Nathaniel Frederick will be attending the 2018 Scripps Howard Journalism Entrepreneurship Institute at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. The Institute, seven years running, invites journalism instructors to advance concepts and practices of entrepreneurial journalism in order to infuse teaching of journalism.
  • Dr. Aimee Meader, recipient of a fellowship offered by the National Association of Television Program Executives.This faculty development conference is designed to advance news and entertainment programing, program development, advertising and promotion, and social media in the classroom.
  • Dr. Padmini Patwardhan accepted the Distinguished Teaching Award from the Association for Education in Journalism and Mass Communication (AEJMC) advertising division.

Student Scholarships & Awards

  • Cheyenne Walsh, a Mass Communication major, received the Gilman Study Abroad Award totaling $2,000. Walsh is spending the semester abroad in Dublin, Ireland. 
     
  •  Kathryn Wooldridge, a Mass Communication major is the recipient of the Sharif Rahman Scholarship. Wooldridge will study abroad in Dublin, Ireland spring 2018.
     
  • Ashley Sloup recognized as All-American Scholar by the Women's Gold Coaches Association [WCGA]. Sloup, a Mass Communication major, was award for outstanding performance in the classroom on the golf course. Selected among 952 women’s collegiate golfers, this is Sloup's third straight year to receive this honor.  

 2017-2018 Department of Mass Communication Upcoming Events

  • 2018 Collegiate Meeting & Awards Presentation: April 20, 2018 starting at 9:30 a.m. in McBryde Hall.

    

    

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