Welcome to the Department of Mass Communication

 

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Preparing for the Future

What is now the Department of Mass Communication has been designing programs to develop exceptional communicators for the past 75 years. Our students are prepared to create messages that impact, inspire and influence our global society. Today, the Department of Mass Communication prepares students to meet the demands of the 21st Century. A progressive curriculum grounded in liberal arts develops critical thinkers who delve deep and communicate succinctly and creatively.

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Immersed in the world of communication, students majoring in Mass Communication experience real world and broadcast journalism, while Integrated Marketing Communication majors train for converged media and communication environments. In addition, Digital Information Design majors, housed in the Department of Computer Science, are offered a concentration in Digital Mass Media to expand skill sets to include web design and web content management.

A degree in mass communication opens doors, offering mentorship with professionals and connecting graduates with employers.

 

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Department News

South Carolina Broadcasters Association to Unveil Micheal J. Hayes' Plaque in the SCBA Hall of Fame

By: Maya Hayes, Executive Assistant for SCBA

The South Carolina Broadcasters Association (SCBA) will unveil Michael J. Hayes’ plaque in the SCBA Hall of Fame on February 22, 2024, at Winthrop University. Hayes was inducted into the SCBA Hall of Fame in 2022, however due to COVID, the ceremony was postponed.

First presented in 1973, the Association’s most prestigious award was created to recognize individuals who have made significant contributions to the growth and development of the broadcast industry in South Carolina or South Carolinians who have made such contributions to broadcasting outside the state. Inductees have reached the highest levels of achievement and success in broadcasting on a local and/or national level. Busts and plaques recognizing their many accomplishments are on display at the SCBA Hall of Fame housed at Winthrop University in Rock Hill, SC.

Michael J. Hayes was promoted to senior vice president of Hearst and president of Hearst Television in May 2023.  However, before ascending to the corporate offices in New York, Hayes served as president and general manager of WTAE-TV in Pittsburgh and WYFF 4 in Greenville, SC. During his eight-year tenure in South Carolina between 2003-2011, WYFF 4 was honored with several national awards, including a Peabody for ‘Chronicle: Paul’s Gift’. The station also won SCBA Television Station of the Year for four straight years (2008-2011) under his leadership. Hayes is a champion for local broadcasting and continues to remain involved in the SCBA. He served as the SCBA president from 2007-2009 and has also served on the SCBA Educational Foundation Board since the beginning of 2023.

About the South Carolina Broadcasters Association:

The South Carolina Broadcasters Association is a non-profit association representing radio and television stations throughout the state. The SCBA advocates for the broadcasting industry, provides professional development opportunities for its members, and promotes the importance of broadcasting to the public. For more information, visit our website at www.scba.net.


Mass Comm Senior Wins Research Award

The Mass Communication Department is proud to announce that Anna Sharpe is the recipient of this year's Inez Bell Caskey Award in the humanities. The Caskey awards are given annually to students who distinguish themselves in the area of undergraduate research in the College of Arts and Sciences. Sharpe was selected for impactful-investigative journalism and co-writing a book chapter on ethics with one of her professors. Sharpe was also named the Student Journalist of the Year and the Mundy Scholar by the South Carolina Press Association in 2020.


 

Watch the 2021 Mass Communication Awards Show

 

 

Examples of Student Work

The work below links to some of the outstanding stories and media students produce. The department strives to emulate a professional model through student media, class work and internships. Students excel at covering news, social issues, sports, human interest and more.

Jobs and Professional Organizations