Dr. Katharine Hubbard

Name: Katharine Hubbard, PHD, MFA

Title: Assistant Professor of Mass Communication

Education: Ph.D. University of Texas at Austin, College of Communications
M.F.A. Academy of Art University, School of Advertising
B.S. University of Nebraska at Kearney, Department of Communication

Office: Johnson 214

E-mail: hubbardka@winthrop.edu

Dr. Katharine Hubbard teaches integrated communication classes at Winthrop and has worked as a copywriter and behavioral designer at advertising agencies. Before coming to Winthrop, Dr. Hubbard taught at the college level for more than 6 years, including stints at The University of Texas at Austin, SUNY Buffalo State, and Sam Houston State University. Her agency experience includes working on campaigns for the Nebraska Tourism Commission, Nebraska Game and Parks, AT&T, and Black People Meet.
Dr. Hubbard incorporates project-based learning and other engaging learning activities into the classroom as a teacher. Her classes have worked with numerous nonprofits and local organizations to create strategic communication plans tackling real-world communication problems. 
Dr. Hubbard’s research focuses on health information seeking and communication, the knowledge dissemination gap between academics and practitioners in advertising, creative judgments, and student perceptions of engagement in the classroom. 
Recent Publications & Presentations:
Anglesey, L.R. & Hubbard, K. “Engaging Writers of all Levels: Student Perspectives on Active Learning and Writing Across the Curriculum.” Presented at 2023 Writing Research Across Borders (WRAB) Annual Conference in Trondheim, Norway, February 2023
Brinson, N., Hubbard, K., & Berry, D. “#StopAsianHate: Reexamining the Portrayals of Asian Americans in Advertising.” Presented at 2022 National Communication Association (NCA) Annual Conference in New Orleans, LA, November 2022.
Li, X. A., Wu, Q. L., Hubbard, K., Hwang, J., & Zhong, L. (2023). Information-Seeking Behavior for COVID-19 Boosters in China: A Cross-Sectional Survey. Vaccines, 11(2), 323. 
Hubbard, K. & Gravois, R. “Divergent Thinking Exercises to Foster Creative Problem Solving.” presented at SHSU 19th annual Teaching & Learning Conference, August 2022.
Gravois, R. & Hubbard, K., “Hands-on Classroom Exercises to Cultivate Divergent Thinking.” Presented at Marketing Educators’ Association Conference 2022, April 2022. 
Brinson, N., Hubbard, K., & Berry, D. “#StopAsianHate: Current Portrayals of Asian Americans in Advertising.” Presented at 2022 American Academy of Advertising Annual Conference in Tampa, FL, March 2022.