Winthrop University: CBA Student Services - Student Research Guides-MGMT

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Student Research Guide

Management and Marketing Department

Marketing Resources

American Marketing Association - The American Marketing Association is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. 

Direct Marketing Association - The largest organization for innovators, artists, creators, writers, analysts, strategists, and makers of all things related to marketing and powered by data.

Academy of Marketing Science - The AMS is a leading resource for marketing research, marketing education and marketing science. 

American Advertising Federation  - Established in 1905, the American Advertising Federation protects and promotes the well-being of advertising through a nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. 

Advertising Research Foundation  - The ARF is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry's challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech.

Adweek - Adweek is a weekly American advertising trade publication that was first published in 1978. Adweek covers creativity, client—agency relationships, global advertising, accounts in review, and new campaigns. 

Prepared by: Dr. Steve Martin

For questions contact:
Dr. Keith Robbins
429 Thurmond Building

Last Updated: 10/9/20