University Rebranding Initiative

In October 2016, Winthrop University embarked on a major university-wide rebranding project, with the goal of shaping and strengthening our brand messaging, visual identity, and position in the highly competitive landscape of higher education. In addition to new branding, we also sought to completely redesign and make responsive our university website, This multi-phased project is a key part of our strategic goal to raise awareness of our university and support growing enrollment, as outlined in Goal 1 of our Winthrop Plan.

We will keep this page up-to-date as we continue to make progress, so check back for more on the project.