Brand History

1992

• Winthrop officially transitions from "college" to "university" status
   
• Adopts clock tower logo with custom "Winthrop" wordmark and Eagle Head athletic logo

2008

• "WU" mark incorporated into visual identity as supplemental mark to main institutional logo

2015

• Winthrop Plan developed
• Decision made to begin university-wide rebranding initiative

2016

• Work on the rebranding begins

2018

• New logo unveiling to campus community

2019

• Launch of new winthrop.edu