Winthrop University is an institution committed to providing our students a national caliber education, both in and out of the classroom, as well as preparing them for what’s ahead – whether that’s a career, continuing education, or anything else life has in store. We pride ourselves on our close-knit, family-like environment and our vibrant, diverse campus community. Every part of the university works together towards the success of each of our students – in academics, athletics, career and life goals – and we have a tradition of excellence that earns us recognition on both regional and national levels as a top institution.
As a part of the university's strategic plan, Winthrop: United in Excellence, we began work to refocus our brand strategy to one that more effectively tells the Winthrop story. Our work, led through our partnership with agency partner 160over90, resulted in a bold, creative campaign that calls students to "Bring the You."
Enough with the same already. Same this, same that, same cookie-cutter campus with
the same cookie-cutter college experience - shaping students into the same-shaped
image. What if we didn't "mold young minds" but threw out the molds entirely? What
if we built a university around the ones who are actually building it? We say, bring it. Bring the bold. The different. The shy, the loud, the thoughtful and provocative,
the do-gooders and the daring, the ones from down the road and the one from 1,500
miles away. Then mix all these awesome, unique, one-of-a-kind individuals together
- to spark boundless, positive friction. An energy that can't be reproduced anywhere
else, because it doesn't exist anywhere else. Throw the support of 6,000 Eagles behind
you - and you're ready to take on absolutely everything.
Our visual identity helps to express our brand through all of our visual communications using accepted logos, fonts, colors and graphic treatments. For the full guide on the use of our branding, refer to our Visual Identity Manual.
