Target Audience
Please note all outbound e-mails will exclude constituents who are deceased or inactive, have opted out of all e-mails or certain types of communications, have privacy restrictions, or those with invalid e-mail addresses.
Complete only the fields below that apply to the target audience for your message.
When possible, use a generic e-mail address rather than an account associated with a specific person. Automatic replies and bounced e-mails will be delivered to the e-mail address provided. For example, use alumni@winthrop.edu or masscomm@winthrop.edu rather than johnsondb@winthrop.edu.
Example: Class of 1967 to Celebrate 50th Reunion Nov. 17-18
University Advancement and Communications and Marketing reserve the right to edit all submissions prior to use in electronic communications. Keep your email subject lines to 50 characters or less, except for highly targeted messages. Avoid words like "free", "help", and special characters like $, &, #, and @. Good subject lines use timely topics and create a sense of urgency, but not an emergency.
E-mail Content
The content of your message should be concise but personable. Be sure to include language that allows readers to clearly identify the call-to-action (e.g., Register Now) in your message.
Mass e-mail systems do not allow attachments of any kind. A hyperlink in the email text can direct readers to any content that cannot be sent as an attachment. For example, “attached newsletter” should be “Read the latest newsletter.”
Videos, newsletters, and surveys linked to the content of your message must be reviewed by Communications and Marketing.
Please send any media including images (.jpg, .png, .gif, or .eps), files (.pdf) or videos (e.g., YouTube) via e-mail to alumni@winthrop.edu. Be sure to include a reference to your e-mail request.
