Winthrop University Partners With Affinity Licensing
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Winthrop University Partners With Affinity Licensing

July 09, 2018

Quick Facts

bullet point Winthrop has partnered with Affinity Licensing to manage the university's trademark licensing program.
bullet point Winthrop becomes one of the founding partners of Affinity's new collegiate division.

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Ken Halpin

ROCK HILL, SOUTH CAROLINA - Winthrop University is pleased to announce a new partnership with Affinity Licensing to manage the university's trademark licensing program. Winthrop becomes one of the founding partners of Affinity's new collegiate division.

"We are extremely excited about the new partnership with Affinity," said Ken Halpin, Winthrop's director of athletics. "Their experience in the licensing industry and enthusiasm for Winthrop will be instrumental in bringing more consistency to our branding efforts, putting more Eagle merchandise into the marketplace and ultimately growing the Winthrop brand throughout our area."

As part of the agreement, which took effect July 1, Affinity will act as the exclusive licensing agency to manage the university's consumer products licensing relationships with manufacturers and retailers. The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.

"We are extremely grateful to be chosen as Winthrop University's licensing partner," said Wil Spires, partner of Affinity Licensing. "Our core values, experience and passion for helping universities grow their brands through innovative licensing and merchandising strategies align perfectly with Winthrop's vision in creating a better approach to brand management. It is a special honor to welcome the Eagles as one of Affinity's first collegiate clients."

About Winthrop University
Founded in 1886, Winthrop is a public, comprehensive university committed to being a national model for a student-centered university experience. With an enrollment of over 6,100 students, Winthrop sponsors 18 NCAA Division I intercollegiate sports and is a member of the Big South Conference.

About Affinity
Affinity Licensing is a values-based trademark licensing agency with partners offering more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, California, and Winston-Salem, North Carolina.


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Last Updated: 2/18/20