Bachelor of Science
Students majoring in Public Relations & Advertising (formerly Integrated Communications Marketing) are interested in careers in the communication professions that support the marketing of products and services to consumers and business organizations, including social media, advertising, public relations, integrated marketing communication, and corporate communication. By the time of graduation, public relations and advertising graduates are expected to be able to gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional law and ethics.
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Our exclusive interdisciplinary program is a unique collaborative approach between the Department of Mass Communication and the Department of Management and Marketing in the College of Business Administration.
Curriculum
Study marketing, promotion and communication to create integrated campaigns.
Projects, practicums, internships and professional engagement are embedded throughout the program.
Learn to create an e-portfolio and gain confidence through interview guidance and etiquette training.
Mary Kate McManus
Integrated Marketing Communication, Class of 2003
"I loved Winthrop's IMC program. It was a really well-rounded balance. You get your feet wet in business, marketing, journalism and advertising."
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