Integrated Marketing Communication | Winthrop University

Integrated Marketing Communication

Bachelor of Science

Students majoring in integrated marketing communication are interested in careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, integrated marketing communication and corporate communication. By the time of graduation, integrated marketing communication graduates are expected to be able to gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional ethics.

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Potential Employers

Some of the graduates of this program have gone on to work for:

  • Agape Care Group
  • Blackbaud
  • Charleston Auto Auction
  • FCB Health
  • FOCUS Brands
  • Green Building Alliance
  • Huitt-Zollars, Inc.
  • Kids II
  • LinkedIn
  • Medical Facilities of America
  • MongoDB, Inc.
  • Palm Garden
  • Professional Services Council
  • Red Ventures
  • ScanSource
  • SHI International Corp.
  • SkillStorm
  • SmartRent
  • Sunbelt Rentals, Inc.
  • UGG

Career Paths

Graduates of this program have gone on to become:

  • .NET Developer
  • Corp Google Solutions Executive | West
  • Digital Product Manager - eCommerce
  • Director of Membership
  • Education Director
  • Executive Director
  • Lease Bank/Specialty Sales
  • Legislative and Public Policy Advocate
  • Management Director, VP
  • Manager, Supply Chain Purchasing
  • Marketing Director, EMEA
  • Principal Executive Engagement - Diversity Executive Programming
  • Principal Product Manager
  • Regional Director
  • Regional Sales Executive
  • Senior Technical Recruiter
  • Senior Vice President, Higher Education
  • Sr. Designer
  • Vice President and Head of Marketing
  • Vice President Human Resources

Top Industries

Many of the graduates of this program find themselves working in:


  1. Marketing and Advertising
  2. Higher Education
  3. Retail
  4. Real Estate
  5. Financial Services
  6. Hospital & Health Care
  7. Nonprofit Organization Management
  8. Government Administration
  9. Internet
  10. Consumer Goods

Curriculum and Learning Opportunities

Our exclusive interdisciplinary program is a unique collaborative approach between the Department of Mass Communication and the Department of Management and Marketing in the College of Business Administration.


Why Winthrop?

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One Message, One Voice

Study marketing, promotion and communication to create integrated campaigns.

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Experiential Learning

Projects, practicums, internships and professional engagement are embedded throughout the program.

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Career Coaching

Learn to create an e-portfolio and gain confidence through interview guidance and etiquette training.

Hear From Our Students and Faculty

Beyond Graduation

Mary Kate McManus

Mary Kate McManus
Integrated Marketing Communication, Class of 2003

"I loved Winthrop's IMC program. It was a really well-rounded balance. You get your feet wet in business, marketing, journalism and advertising."

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