Mass Communication | Winthrop University

Mass Communication

Bachelor of Arts

Mass Communication, grounded in the liberal arts, proves to interactively prepare leaders who communicate clearly, speak effectively, and think critically across multiple platforms to be competitive in the ever-changing digital arena. A converged curriculum offers exemplary training in writing, producing and editing news for integrated media. Students will be challenged to think critically drawing on conceptual, historical, legal and ethical environments of the discipline.

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Potential Employers

Some of the graduates of this program have gone on to work for:

  • American Heart Association | American Stroke Association
  • Barings
  • Caliber Home Loans, Inc.
  • City of Charlotte
  • Comporium
  • European Cellars
  • Experience Columbia SC
  • John C. Maxwell Team
  • Meta Downhole Ltd
  • Peacock TV
  • Public Charter School Alliance of South Carolina
  • Red Ventures
  • Rolls-Royce
  • Sinclair Broadcast Group
  • SportsBusiness Journal / Daily
  • Summerville Family YMCA
  • The Spokesman-Review
  • The UPS Store

Career Paths

Graduates of this program have gone on to become:

  • Account Manager
  • Assistant News Director
  • Associate Director
  • Associate Editor
  • AVP | Commercial Banker
  • Copywriter, Global Business Marketing
  • Director of Communications
  • Director Of Communications and Engagement
  • Director of Marketing and Communications
  • Director of PMO & Engineering
  • Director, Talent Management
  • Features Design Editor
  • Internal Communications Officer
  • International Business Manager and Chief of Protocol
  • Marketing Director
  • Midwest Regional Manager
  • Owner
  • Senior Mortgage Consultant
  • Senior Producer

Top Industries

Many of the graduates of this program find themselves working in:


  1. Broadcast Media
  2. Financial Services
  3. Higher Education
  4. Hospital & Health Care
  5. Marketing and Advertising
  6. Retail
  7. Government Administration
  8. Nonprofit Organization Management
  9. Real Estate
  10. Banking

Curriculum and Learning Opportunities

Students pursuing a Bachelor of Arts Degree in Mass Communication may follow the prescribed curriculum to pursue careers in broadcasting, journalism, or digital sports production, or customize a program to best match areas of interest.


Why Winthrop?

student working in control room

Professional Partnerships

Enjoy internship relationships with 100+ media and marketing companies, including ESPNU, SEC Network, ACC Network, Raycom and the Charlotte Hornets.

Students preparing to record a newscast

Real World Experience

Produce award-winning newscasts, radio podcasts and publications with on-campus newspapers, a digital broadcast studio and control room.

students reading in front of a world map

Study Abroad Opportunties

We have six partner study abroad schools in Ireland, England, Australia, Sweden, Norway and Spain.

Hear From Our Students and Faculty

Beyond Graduation

Ashley Briggs

Ashley Briggs
Mass Communication, Class of 2017
News Producer, WACH FOX

"Winthrop was very influential in preparing me and giving me the skills I needed to succeed...My time at Winthrop really challenged me. It’s a school where you really earn your education. Faculty make sure you put in the time and effort to develop everything you need…Faculty members like Associate Professor of Mass Communication Nathaniel Frederick and Professor of Political Science Adolphus Belk were so encouraging. Just seeing their passion and their drive really inspired me. It let me know that if they can accomplish these things in their career, I can too."

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