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Social Media Information

Social Networking Sites (SNS)

With the arrival of social networking sites like Facebook, the Internet quickly transitioned from a one-way communication tool to a networked community of Internet users. The evolution of the Web also has changed the way we do things in higher education. From e-recruitment to publicizing events, social networking sites (SNS) have become a vehicle for building communities.

At Winthrop University, we are taking advantage of the many opportunities SNS provide to communicate with current and prospective students, faculty and staff, alumni, and others with affinity for Winthrop. Provided below is a brief list of some of the more popular Web sites used for connecting with others. Some sites may be used for marketing purposes, whereas others are listed to make the Winthrop community aware of their presence.


Summary: A SNS that started among college students and alum, Facebook has grown into the number one social site on the Net today. Facebook allows users to set up profile pages and maintain information on them, as well as upload photos and videos.

Winthrop: Winthrop maintains a page with a growing number of fans at Several departments and many student clubs have a presence on Facebook also.


Summary: This photo sharing site allows users to post still photos as well as video. Flickr enables users to share photos with friends and family and also to create albums and cards. Winthrop photos may be viewed at and or by doing a search.

Winthrop: Winthrop students, faculty, and staff use this site to post photography. Additionally, many students share their graphic design work via the site.


Summary: Founded in 1998 by two college students, Google has become a household name worldwide. According to the Google Web site, the company's mission is "to organize the world's information and make it universally accessible and useful." Google offers an ever-growing variety of user services including a powerful search engine, free e-mail & Google Apps, online mapping system, and even a customizable home page.

Winthrop: Winthrop uses several free services offered by Google, including search, e-mail, and analytics.


Summary: This professional networking site helps colleagues and former classmates connect. Primarily a career-enhancing site, LinkedIn boasts 25 million users representing 150 different industries.

Winthrop: Many individuals and groups affiliated with Winthrop University are taking advantage of LinkedIn's powerful professional network.


Summary: A live video-based site that allows you to discover the world through someone else's eyes.

Winthrop: Individuals may download the Android or Apple app for their smartphone and comment and "like" the live stream being viewed.


Summary: As described by the Tumblr Web site, this service "lets you effortlessly share anything" via a blog-like interface.  Users may post pictures, text and quotes, audio and video, and links using a variety of methods such as a Web browser, cell phone, or e-mail. Just like with Twitter's "re-tweets," Tumblr allows users to "reblog" to help content spread quickly over the Internet.

Winthrop: Though Winthrop has secured its name on Tumblr, the resources are not available to update the site regularly. 


Summary: A social site that allows users to stay connected through short, simple statements called "tweets." Twitter rapidly gained popularity. Due to its flexibility, the service offers a convenient way to update followers on activities and even "re-tweets."

Winthrop: Several areas of the Winthrop community use Twitter to communicate with "followers." Check out the official university Twitter account at Encourage folks to follow your group's tweets by using these graphics and widgets.


Summary: A user-based encyclopedic Web site on which users post data on various topics. Information is not peer reviewed and cannot be taken as absolute fact, though information presented is often accurate. Note: Many professors have banned Wikipedia as a cited reference in research.

Winthrop: Topics listed for Winthrop University include Campus, Academics, Athletics, Student Life, and University History. Information on the site is positive and appears accurate, though contributors to the site are unknown.


Summary: Founded in 1994, Yahoo is a relic in Internet years. Though old, Yahoo has consistently gained in popularity over the years due to its diversified set of services and tools.

Winthrop:. By setting up a free account, you gain access to a variety of free services that can be easily accessed through a customizable home page.


Summary: Allows users to post and comment on videos. In order to increase the likelihood of your video's success, try to keep the clips short...2 minutes or less. YouTube also generates embed code that allows for easy insertion of videos into web pages by the video creators and others.

Winthrop: Winthrop has an active presence at

Additional Notes

Site last updated by Kimberly Byrd on 07/11/16.

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