If you are
tempted by the delicious and colorful menu at The Kickin’ Chicken, a restaurant
with multiple locations in South and North Carolina, you can thank Brandon Oxendine ’10 for a sudden poultry craving. The redesign of the Kickin’ Chicken’s menu and
website is one of the projects of which Oxendine is most proud.“It was a fun project that really is a perfect example of what I love to do,”
he said. “It was at its core a branding project, where we redesigned their logo
and visual guidelines, but it was also a repositioning of their company, which
largely manifested itself in a fun website and some great advertisements. It's
also priceless to see your work on every table of a restaurant or as a huge
window decal.”Of course, being a design enthusiast like Oxendine —
who embarked on an individual project "A Word a Day," in which he created new fonts throughout
the year — it’s always tempting to say your best project is your latest
project. The visual communication major worked as a designer and
front-end developer at Google in Mountain View, Calif., armed with
supreme skills in the Adobe Creative Suite. At Google, Oxendine
worked hard on Google Profile. The website giant has more than 20 different
profiles across all of Google’s entities.
Now, he works in Berlin, Germany, as design director for Fuzzco.
Oxendine’s beginnings are
rooted in a simple story. “I enjoyed art in high school, and I was
told graphic design was only one way to be successful in art—not true--so I
pursued it,” he explained. “Thankfully I really enjoy it, have achieved a few
minor successes and don't regret leaving art behind too often.”At
Winthrop, Oxendine frequently designed informational graphics and illustrations
Johnsonian, the weekly student newspaper, and eventually gave the
paper a design overhaul. He also spent time with a tight-knit community known
as the Friday Arts Project. “Having time to hang
out and work together in the studios of McLaurin was priceless for my time at
Winthrop,” he said. “There was, and I think always is, a strong sense of
camaraderie among the graduating class of visual communication majors. I hope
it's that way for everyone.”After graduation, he started with the
Charleston, S.C.,-based design shop Fuzzco. With the desire to tackle a big city, Oxendine
talked to a fellow alum and moved to Chicago to work at Designkitchen. He attended the Build Conference in Belfast,
a conference geared toward web designers, where he met a Google employee who
talked about the company and accepted a job with the company.
Oxendine currently lives in Berlin, Germany, where he works as a freelance designer and artist.
Last updated 6/8/16
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