ROCK HILL, SOUTH CAROLINA - An exciting new era in Winthrop University’s identity began on March 25 at a launch event that unveiled the university’s new branding campaign.
Senior leaders prioritized the need for a fresh campaign and included the overhaul as an initiative in the university’s strategic plan, Winthrop: United in Excellence.
In 2025, work began with agency partner 160over90, recognized for its bold, highly creative work in higher education marketing.
The goal? To create a bold, creative and unifying brand platform and strategy that would heighten awareness of Winthrop with key audiences, elevate Winthrop's reputation in the higher education landscape, and set the university apart from its competitors.
Through an in-depth, multi-phase process, including focus groups with key stakeholders, “Bring the You” came to life.
“The new campaign speaks to every prospective student wondering if Winthrop is for them. We are telling them to bring exactly who they are to Winthrop. We are not asking anyone to fit a mold. We are asking students to show up fully, with all of their questions and all their potential. ‘Bring the You’ welcomes students to Winthrop in a way that makes them feel seen, heard and supported,” said Amanda James, vice president for enrollment management and marketing.
In addition to new brand messaging, the project includes new visual identities that include new fonts, colors and styles to give the brand messaging a bold, inspiring feel.
During the launch event, attendees heard from 160over90 about the creative process and saw examples of the new branding implemented in ads, banners, swag and more.
More information about the new branding campaign can be found at https://www.winthrop.edu/ucm/our-brand.aspx.
For additional information, please reach out to Judy Longshaw, news and media services manager, at longshawj@winthrop.edu or 803/323-2404.
