Department of Mass Communication

Students majoring in integrated marketing communication usually are interested in careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, marketing communication, and corporate communication.

Expected Competencies: By the time of graduation, integrated marketing communication majors are expected to be able to gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional ethics.

This program is administered by a faculty committee from the Department of Management and Marketing in the College of Business Administration and the Department of Mass Communication in the College of Arts and Sciences. The degree is awarded by the College of Arts and Sciences.

INTEGRATED MARKETING COMMUNICATION

Bachelor of Science in Integrated Marketing Communication

MAJOR COURSES

For complete degree requirements, see the current Undergraduate Catalog

IMCO 105 Introduction to Integrated Marketing Communication (1)

MCOM 241 Media Writing (3)

MCOM 341 Advertising Principles (3)

MCOM 370 Public Relations Principles (3)

6 hours from MCOM 333 News Editing (3), 346 Principles of Television Production (3),

MCOM 349 Advertising Copy and Layout (3), MCOM 471 PR Writing & Production (3)

MCOM 410 Mass Media Law (3)

MCOM 461 or 462 or 463 Internship (1-3)

IMCO 475 Senior Seminar in Integrated Marketing Communication (3)

MCOM Elective (3)

ACCT 280 Managerial Accounting I (3)

MKTG 380 Principles of Marketing (3)

MGMT 321 Principles of Management (3)

MKTG 381 Consumer Behavior (3)

BADM 411 Information Technology in Business Administration (3)

MKTG 481 Promotion Management (3)

MKTG 482 Marketing Research (3)

MCOM 499 Senior Portfolio (1)

General Education

For complete General Education requirements see the current Undergraduate Catalog

CTQR 150 Quantitative Methods in Critical Thinking (3)

One year of a modern foreign language

CSCI 101 Introduction to Computers and Information Processing (3)

ECON 215 Principles of Microeconomics (3)

PSYC 101 General Psychology (3)

QMTH 205 and 205 Applied Statistics I and II (6)

HIST 212 or HIST 308 or HIST 507 (3)
ARTS 305 or 311 or VCOM 222 or 251 or 258 (3)

SPCH 201 Public Speaking (3)

Total Credit Hours 124
No more than 36 hours of MCOM and IMCO courses and 30 hours of business administration courses will apply to the 124 hours required for the degree. • At least 40 hours must be in courses numbered above 299. • At least 65 hours must be in the basic liberal arts and sciences.

All entering students will be classified as pre-majors until after they have completed CTQR 150, WRIT 101, GNED 102, ECON 215, CSCI 101 and IMCO 105 and have attained a 2.0 or higher grade-point average, at which time they can apply for admission to the degree program.

Students are required to earn a "C" or better in each required course in the major.

Keyboard proficiency of 25 words a minute is required for MCOM 241.

The integrated marketing communication major is limited to 36 hours of MCOM and IMCO courses and 30 hours of business administration courses. Additional hours cannot be applied toward the degree program.

Students are expected to complete courses in the major in the prescribed order. Assigned academic advisers should be consulted regarding course selection and sequencing.

At least 35 semester hours of the 47 required hours in mass communication and business administration must be completed at Winthrop University. A maximum of 12 semester hours may be transferred into the major from another accredited institution; additional transfer hours in journalism, mass communication, marketing and management will not apply toward the major and will not apply toward the degree if they exceed the maxima of 36 hours in MCOM and IMCO or 30 hours in business administration.

Students must complete at least 80 hours outside MCOM, at least 65 hours of which must be in the basic liberal arts and sciences.

The student must complete a minimum of 21 semester hours of MCOM courses in residence at Winthrop.

Within the 124 semester hours required for this degree, the student must also include a minimum of 40 semester hours in courses numbered above 299 and complete PLSC 201 American Government or ECON 103 Introduction to Political Economy or HIST 211 United States History to 1877 and HIST 212 United States History Since 1877.