BACHELOR OF ARTS
IN MASS COMMUNICATION
Students majoring in Mass
Communication are interested in careers in newspaper
journalism, broadcast journalism, broadcast production, media
management, magazine journalism, public relations, advertising
or business journalism.
By the time of graduation,
mass communication graduates are expected to be able to
gather, organize and process information; conduct interviews;
write in professional style to a professional level of
competence; and edit and produce, either in printed or
broadcast form; all while meeting standards of professional
ethics.
BACHELOR OF
SCIENCE
IN INTEGRATED MARKETING COMMUNICATION
Students majoring in
integrated marketing communication are interested in careers
in the various communication professions that support the
marketing of products and services to consumers and business
organizations, including advertising, public relations,
integrated marketing communication and corporate
communication.
By the time of graduation,
integrated marketing communication graduates are expected to
be able to gather, organize and process information and data;
conduct interviews; write in professional style to a
professional level of competence; and produce marketing
communication messages and materials in printed, electronic or
multimedia form; all while meeting standards of professional
ethics.
