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Johnson Hall at Winthrop University
Mass Communication
is a professional department
that prepares its students for
careers in communicating through the traditional, specialized
and new media. The faculty bring extensive professional
experience into their classroom teaching, and some of that
experience is listed in their brief bios.
The department
offers
the
• Bachelor of Arts Degree in Mass Communication with majors
in Broadcasting
and Journalism.
With the Department
of Management and Marketing in the College of Business
Administration, it offers the
• Bachelor of
Science Degree in Integrated Marketing Communication.
Mass communication broadly is covered in three courses
all majors take: introduction to mass communication, mass
media law, and ethics and issues in mass communication. All
majors take media writing as their first skills course. Mass
communication courses that are required on the broadcast
and journalism tracks are mentioned in their respective
sections below. The department also offers international
communication, advertising principles, public relations
principles, advertising copy and layout, history
of American mass media, community and civic journalism and mass
communication internship.
All
entering students are classified as pre-majors until they
complete qualifying courses and make formal application to
the faculty for admission to the chosen major. Admission is
granted for one major only. Most students will be eligible
to apply after their third semester at Winthrop. Students who wish to change
majors will apply for admission to the new major. Requirements
are listed in the Undergraduate Catalog, and
application forms are available at this site or in the department office, 219
Johnson Hall.
The Department of Mass Communication traces its history
to 1925 when journalism was first taught at Winthrop. The
Department of Journalism with a full journalism major was
established in 1946. Radio was first taught in 1948 and
television in 1960. Mass communication courses were taught in
the Department of Communications 1962-1987 and have been
taught in the Department of Mass Communication since 1987. The
department is accredited by the Accrediting Council on
Education in Journalism and Mass Communications.
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