Marketing (MKTG)

581.  Marketing for Global Competitiveness (3).  Prepares managers for the challenges of competing in the global marketplace.  Prerequisite(s):  MKTG 380.

653. Marketing Management (3:3-0).  A graduate marketing strategy course that integrates buyer behavior, marketing research, demand analysis and sales forecasting, and the elements of the marketing mix, economics, accounting, finance, and the strategic marketing decision-making process under a variety of environmental conditions.  Prerequisite(s): MKTG 380, FINC 311, QMTH 205.