In order to thrive in the increasingly competitive landscape in higher education, effective marketing and enhanced enrollment management are the keys to Winthrop's future. This division, therefore, is charged with positioning the university to reach its next milestones in achieving a national profile and with increasing the enrollment of the undergraduate student body over the next decade.
Winthrop occupies a distinctive niche in public higher education, with a broad array of strong programs offered within a curriculum that, in many ways, more resembles that of a selective private liberal arts college than a regional state university. The combination of a contemporary curriculum offered at a historic campus in the bustling Charlotte metropolitan area attracts students who know that Winthrop alumni have a track record as leaders in their professions and in their communities.
Our efforts are coordinated through staff dedicated to student recruitment, admissions and enrollment management along with university relations, publications and printing services, and a university-wide marketing initiative.
For more information on the University Advancement and Enrollment Management areas, please click on the links at the left. We welcome your comments and inquiries.
Kathryn I. Holten, Ph.D.
Vice President for University Advancement
