Develop a comprehensive brand identity strategy that captures the essence of Winthrop University's unique character, history,
and values, ensuring it resonates with both internal and external stakeholders.
Foster a culture of innovation and creativity among faculty, staff, and students that embraces and enhances the university’s distinctiveness.
Create a repository of Winthrop University’s success stories, traditions, and unique offerings in support of the marketing campaign to showcase
its distinct identity and strengthen alumni and community engagement.
Enhance Winthrop University's competitiveness and visibility through strategic investments in the athletics program
