Frequently Asked Questions
Web Policy FAQs
Must I use the a Web template?
Yes, all pages must adhere to the provided templates. They are provided to help Web authors in designing pages and to encourage consistency throughout the site. There are good reasons for consistency: it helps enhance graphic identity, provides visitors with a clear sense of place, and complements other university publications and materials. Very creative things can be done both within the template and within policy guidelines. It's just a question of how creative you want to be.
What is the difference between an official and an unofficial page?
An official page is the sanctioned and publicly-accessible Web page for the University or any of its colleges, departments, offices, services, or other units. Currently, most of these pages reside on www.winthrop.edu and www2.winthrop.edu, but may reside on other servers. An unofficial page is a Web page that represents some individual or organization that is part of the Winthrop community. Most of these pages currently reside on faculty.winthrop.edu and www.birdnest.org, but some may reside on other servers. These pages may include (but are not limited to) course syllabi and teaching materials, research and instructional materials, organizational information, and personal self-expression. They are governed by the Appropriate Use Policy, but since they do not represent official entities at Winthrop, they are not governed by the Winthrop University Web Policy.
What are the required elements on official pages?
If the site is on the FrontPage server, it requires the official logotype, a link back to the Winthrop homepage, and a link to the disclaimer statement. For CMS sites, check out the required design elements and template parts.
Who determines content on official pages?
The department head determines site content. Also, the department head likely will have thoughts on look, graphics, use of the template, etc., to help guide an official site creation.
Does my faculty page on http://faculty.winthrop.edu have to be in compliance with this policy?
No. Faculty pages are not considered official pages. Course syllabi, reading lists, etc., on faculty pages are not governed by the Web policy.
Can I use frames on my site?
No. All official pages are contained within a content management system (Ektron or FrontPage) and, as such, the design and layout of these pages should not be altered. If your page is an unofficial page, you may use frames, but it is not recommended. Winthrop's search technology and entry points within the Internet's most popular search engines will pick up individual pages of a frameset. Some people will come to an individual page and never see the navigation on a site using frames.
Can I scan the logo off of printed material I have?
No. We can provide various versions of our logo for your use. You may contact the Publications & Digital Imaging Manager with your specific needs. These efforts help preserve the quality of our logo.
What is the ALT tag and why do I need to put it on certain images?
The ALT tag makes Web pages more accessible to people with disabilities. People who use speech technology along with their browsers and those who use handheld devices can access Web pages much easier if ALT tags are used correctly.
If I need approval for the use of Winthrop's name, logos, or graphics on an external site, what should I do?
Only external Web sites in which Winthrop University shares sponsorship, has partnered with, or otherwise is officially affiliated may use the university's copyrighted and trademarked official logos and logotypes. However, non-affiliated external Web sites may include text links to official Winthrop Web pages.
In ALL cases, permission to link to official pages or use the university's copyrighted and trademarked official logos and logotypes must be sought and obtained in writing from the University Relations director.