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Rock Hill, SC 29733, USA
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Students

February 22, 2018 

To Our Winthrop Family:

Today is a special day in Winthrop’s story – we unveiled a new logo that honors both our past and present while embodying Winthrop’s future.

Our rebranding initiative is tied to Goal 1 of the Winthrop Plan, which calls for increased enrollment and building on our successful efforts to enhance retention and graduation rates. Our new logo is an important part of the work that we have completed over the past year. Through research and an extensive creative process, we learned a great deal about how people feel about Winthrop and why it’s such a special place, allowing us to redevelop the way we present ourselves to the world through both our voice and visual identity.

As you can see, we incorporated into the logo elements that are unique to Winthrop. The symbol features a bold yet elegant eagle inspired by the statue on front campus, while the shield shape behind it is found within our official university seal. And we heard time and time again that students, faculty, staff and alumni alike have a strong affection for the traditional design of the word "Winthrop" – that it still very much represents who we are – so we maintained this element in the redesign. The colors reflect Winthrop’s historic garnet and gold. View the video that was shown at today's unveiling to learn more about our new logo.

As we bring this new branding to life in our marketing and recruitment efforts and throughout campus, we will employ a phased rollout that will continue over, at least, the next year. A new Winthrop website reflecting our new brand will be unveiled in the coming months. For full information on our university rebranding initiative, including answers to Frequently Asked Questions, please visit www.winthrop.edu/ucm/rebrand.

We hope you will join us in our excitement as we begin a new chapter in Winthrop’s story!
IN THE HEART OF THE CAROLINAS
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