Winthrop Plan

A strategy to become a national model for a student-centered university experience.


1.Support inclusive excellence by expanding our impact on students and our communities through enrollment growth and increases in retention and graduation rates.

1.1. Improve student success with new and refined cocurricular programs and services that emphasize
measurable impacts on retention and graduation rates.

1.2 Enrich our academic program mix by developing new and innovative programs (degree programs, certificate programs, continuing education programs) and by refining existing academic programs to meet the emerging needs and interests of diverse student populations and the community.

1.3 Develop and implement a clear marketing strategy that refines and highlights the university's competitive advantages.

1.4 Refine and implement a long-term student recruitment plan with an emphasis on expanding our
reach domestically, both inside and outside South Carolina, and internationally while increasing diversity

2.Continually enhance the quality of the Winthrop experience for all students by promoting a culture of innovation, with an emphasis on global and community engagement.

2.1 Develop new programs and enhance current ones that have the potential to be national models.

2.2 Increase opportunities for students, faculty, and staff to interact with organizations in the community, with an emphasis on enhancing our impact on the surrounding community.

2.3 Maintain and enhance the university's commitment to global learning.

3.Attract and retain high quality and diverse faculty, staff, and administrators.

3.1 Develop innovative approaches for increasing the diversity of the candidate pools for all faculty and staff positions and for increasing our success in attracting, hiring, and retaining diverse employees.

3.2 Develop and implement a long-term competitive compensation plan.

3.3 Enhance professional development and training opportunities for faculty, staff, and administrators that increase the potential of the university to reach the various goals in the strategic plan.

4.Provide facilities, technology, and programs that support Winthrop students and the overall Winthrop experience.

4.1 Increase the use of technology in order to provide more programs and enhance access through alternative delivery methods while maintaining the quality of the Winthrop Experience.

4.2 Develop and initiate a campus master plan that focuses both on maintenance and new construction.

4.3 Identify critical facility renovations with a high impact on the student experience and raise money to support those renovations.

5.Ensure financial stability and sustainability.

5.1 Develop and implement innovative approaches to fundraising.

5.2 Emphasize raising scholarship dollars to support the needs of our students.

5.3 Increase fundraising efforts related to facilities and technology/equipment that will enhance the student experience.

5.4 Build a network of alumni who will be donors, volunteers, and leaders, advancing the Winthrop Experience and its impact on the world.

5.5 Increase fundraising capacity by expanding the number of people actively engaged in advancement efforts including students, faculty, staff, alumni, and friends.

5.6 Develop a new budget model for the university that is more transparent and more clearly aligns with institutional goals.

5.7 Maintain and enhance fiscal integrity by decreasing institutional debt as a portion of total assets.