Winthrop University: Majors and More - Mass Communication

Majors and More

Mass Communication Programs

Bachelor of Arts in Mass Communication

Students majoring in Mass Communication are interested in careers in newspaper journalism, broadcast journalism, broadcast production, digital sports production, media management, magazine journalism, public relations, advertising, business journalism, or online journalism.

Bachelor of Science in Integrated Marketing Communication

Students majoring in Integrated Marketing Communication are interested in careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, integrated marketing communication, and corporate communication.

Minor in Mass Communication and New Media

The minor in mass communication and new media consists of 18 semester hours to include 9 hours of MCOM. Six hours must be above 299.

  • MCOM 226 (3)  Multimedia Storytelling and Production
  • MCOM 230 (3) Foundations of Digital Media
  • MCOM 241 (3) Media Writing 
  • 9 hours from the following:
    • MCOM 205 (3) Introduction to Mass Communication 
    • MCOM 301 (3) Mass Communication Theory & Research
    • MCOM 310 (3) Mass Media Law 
    • MCOM 325 (3) Digital News Writing and Video Production
    • MCOM 346 (3) Digital Video Production 
    • IMCO 341 (3) Advertising Principles
    • IMCO 349 (3) Advertising Copy and Layout
    • IMCO 370 (3) Public Relations Principles

Visit the Department of Mass Communication Website

Last Updated: 7/13/22