Winthrop University: Integrated Marketing Communication
Related Majors & Programs
  • Business Administration
    Mass Communication
  • Individualized Studies
Contact Information
Department of Mass Communication
College of Arts & Sciences
219 Johnson Hall
Rock Hill, SC 29733, USA
803/323-2121
803/323-2464 (Fax)

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Integrated Marketing Communication (IMC)

Bachelor of Science

Students majoring in integrated marketing communication are interested in careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, integrated marketing communication, and corporate communication.

By the time of graduation, integrated marketing communication graduates are expected to be able to gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional ethics.

 


Curriculum & Learning Opportunities

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Bachelor of Science in Integrated Marketing Communication - Curriculum


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Hear From Our Students & Faculty

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Beyond Graduation

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Integrated Marketing Communication, Class of xxxx


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Last Updated: 7/13/22