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The integrated marketing communication major at Winthrop blends study of marketing, advertising, public relations and digital communication, reflecting industry trends in promotional integration. To replicate real-world problem solving, knowledge of key concepts is balanced with applied projects and internship experiences. We’ve added a required professional development course to help students prepare for jobs with e-portfolios, mock interviews, resume and cover letter reviews. By the time they graduate, Winthrop’s IMC majors are highly marketable with more career options than traditional advertising or public relations programs.
Having real-world experiences in a college setting not only looks great on a resume, but can go a long way in the workforce. Students in the Public Relations Principles class have the opportunity to plan the Mass Communication Recognition Dinner every year from start to finish. Students have the opportunity to raise money, create a theme, execute a PR campaign and produce every aspect of the evening. The college-setting allows for students to learn what works in the IMC world, try out creative strategies and learn from mistakes in a constructive and academic environment.
Nicholas Oxendine
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