Students majoring in integrated marketing communication are interested in careers
in the communication professions that support the marketing of products and services
to consumers and business organizations, including advertising, public relations,
integrated marketing communication, and corporate communication.
By the time of graduation, integrated marketing communication graduates are expected
to be able to gather, organize and process information and data, conduct interviews,
write in professional style to a professional level of competence, and produce marketing
communication messages and materials in printed, electronic or multimedia form, all
while meeting standards of professional ethics.
|
General Education |
Semester Hours |
|
|---|---|---|
| ACAD 101 | Principles of the Learning Academy |
|
| Shared Skills and Proficiencies |
||
| Writing and Critical Thinking | ||
| WRIT 101 | Composition |
|
| HMXP 102 | Human Experience |
|
| CRTW 201 | Critical Reading, Thinking & Writing |
|
| Oral Communication | Met in major with SPCH 201 | 0 |
| Technology | Met in major with MCOM 226 and 230 | 0 |
| Intensive Writing | Met in major with IMCO 471 | 0 |
| Constitution Requirement | See approved list (pdf - 306 KB); may be met with other requirement | 0-3 |
| Physical Activity | See approved list (pdf - 306 KB) | 1 |
| Thinking Critically Across Disciplines* | ||
| Global Perspectives | See approved list; (pdf - 306 KB) could be met in major |
|
| Historical Perspectives | See approved list (pdf - 306 KB) |
|
| Introducing Students to Broad Disciplinary Perspectives* |
||
| Social Science | See approved list (pdf - 306 KB); must include 2 designators |
|
| Humanities and Arts | See approved list (pdf - 306 KB); must include 2 designators |
|
| Quantitative Skills and Natural Science* | (3 courses) | 6-8 |
| Quantitative Skills | See approved list; (pdf - 306 KB) may be partially met in major | (0-4) |
| Natural Science | See approved list (pdf - 306 KB); [Must include a lab science. If 2 courses taken, must be in 2 different groups: Life, Physical, Earth] |
|
| *No more than two courses in the major may count toward requirements in these areas | ||
| Subtotal | 29-40 | |
| Requirements in Major (C- or higher required in all IMCO, MCOM, MGMT & MKTG courses) |
63.5-65.5 |
|
| SPCH 201 | Public Speaking | 3 |
| MATH 151 | Applied College Algebra | 3 |
| Visual Arts |
3 | |
| Choose one course from: | 3 | |
| ARTS 305 | Introduction to Photography | |
| ARTS 324 | Introduction to Video | |
| DESF 222 | Visual Thinking/Symbol Communication | |
| VCOM 258 | Introduction to Typography | |
| VCOM 262 | Introduction to Web Design | |
| VCOM 354 | Basic Design Applications | |
| VCOM 392~ | Visual Communication Special Topics | |
| Mass Communication/Integrated Marketing |
36-38 | |
| IMCO 105 | Intro to Integrated Marketing Communication | 1 |
| IMCO 341 | Advertising Principles |
|
| IMCO 349 | Advertising Copy and Layout |
|
| IMCO 370 | Public Relations Principles |
|
| IMCO 471 | Public Relations Writing,Production | 3 |
| IMCO 475 | Senior Seminar Integrated Market Communication |
|
| MCOM 226 | Multimedia Storytelling & Production |
|
| MCOM 230 | Foundations of Digital Media |
|
| MCOM 241** | Media Writing |
|
| MCOM 310 | Mass Media Law |
|
| MCOM 461, 462, or 463 | Mass Communication Internship |
|
| MCOM 499 | Senior Portfolio |
|
| MCOM electives above 299 |
|
|
| Business |
18.5 | |
| CSCI 101B | Microsoft Excel | 0.5 |
| MKTG 380 | Principles of Marketing |
|
| MKTG 381 | Consumer Behavior |
|
| MKTG 385 | Marketing Research |
|
| MGMT 321 | Management and Leadership |
|
| QMTH 205 | Business Statistics |
|
| Choose one course from: |
|
|
| ACCT 280 | Intro to Financial Accounting | |
| DIFD 141 | Intro to WebApp & Digital Info Design | |
| ENTR 373 | Intro to Entrepreneurship | |
| MGMT 220+ | Business Information Systems | |
| MKTG 387 | Promotion Management & Digital Marketing | |
|
|
|
|
| Foreign Language Requirement |
3-8^ |
|
| General Electives |
6.5-24.5 |
|
| Total |
120 |
|
^ Students completing the required program for the B.S. degree in Integrated Marketing
Communication must demonstrate proficiency in a foreign language at or above the second
semester college level. This requirement may be met by a satisfactory score of a recognized
examination or by passing any foreign language course numbered 102 or any course with
102 as a prerequisite.
**MCOM 241 must be taken a Winthrop or at an ACEJMC accredited institution.
+ Requires additional pre-requisite of CSCI 101 or CSCI 151; CSCI 101B or 101E; and MATH 151, 101, 105, or 201.
~Subject to approval by MCOM department chair and IMC program coordinator.
The student must attain a cumulative grade-point average of 2.0 or better in courses
taken at Winthrop and included in the required courses in the integrated marketing
communication program.
The integrated marketing communication major is limited to 36 hours of MCOM and IMCO
courses and 30 hours of business administration courses (excluding CSCI, ECON, and
QMTH as prescribed by major). Students who exceed these maxima will not be allowed
to apply those additional hours toward the required degree program. An IMCO major
cannot minor in business administration.
At least 35 semester hours of the 47 required hours in mass communication and business administration must be completed at Winthrop University. A maximum of 12 semester hours may be transferred into the major from other accredited institutions; additional transfer hours in journalism, mass communication, marketing and management will not apply toward the major and will not apply toward the degree if they exceed the maxima of 36 hours in MCOM and IMCO or 30 hours in business administration. Students must complete at least 72 hours outside of MCOM.
For additional degree requirements, please visit the Degree Requirements page.
