Majors and More

Bachelor of Science in Business Administration - Marketing Option

The Bachelor of Science in Business Administration is offered with a marketing option in the College of Business.

Minor in Marketing

The minor in Marketing consists of 15 hours to include: 

• MKTG 380 (3) Principles of Marketing 
• MKTG 381 (3) Consumer Behavior 

And three of the following:

• MKTG 385 (3) Marketing Research 
• MKTG 387 (3) Promotion Management and Digital Marketing 
• MKTG 483 (3) Sales and Relationship Marketing  
• MKTG 485 (3) Services Marketing 
• MKTG 581 (3) Marketing for Global Competitiveness 

Taking MKTG 385 requires a prerequisite of QMTH 205 [MATH 105, 151, or 201 is pre-requisite].

Proficiency in computer applications equivalent to the level required for the successful completion of

• CSCI 101 (1.5) Introduction to Computers and Information Processing
• CSCI 101 B (.5) Using Microsoft Excel

and two from

• CSCI 101 A (.5) Using Microsoft Windows, Frontpage, and Powerpoint
• CSCI 101 C (.5) Using Microsoft Access
• CSCI 101D (.5) Advanced Microsoft Excel
• CSCI 101 F (.5) Learning Adobe Photoshop
• CSCI 101 I (.5) Learning Adobe Illustrator 
• CSCI 101 P (.5) Introduction to C++ Programming

Courses numbered above 299 must be taken after the student achieves junior status.

Read more about Marketing.