Business Acumen Program

Business Acumen Program

Business Acumen (BAM) Program

Effective leadership requires both interpersonal skills and business acumen.  We define Business Acumen as a deep and applicable understanding of how a business achieves its goals and objectives.  A person with strong business acumen is able to understand and explain:

How does the business make money?

What is a person's individual contribution and role in this?

What are the differnt elements that make a certain action work or not work?

Businesss Acumen Logo

Business Acumen is not a single skill, but a much broader set of competencies that require understanding across multiple aspects of business:

  • Leadership Skills
  • Market Orientation 
  • Financial Acumen
  • Strategic Thinking
  • Analytical and Logical Thinking
  • Application of Computing and Technology

Students that have strong Business Acumen competency:

  • Understand the role and interrelationships of each business function (i.e. sales, operations, finance, etc.) including how each adds value to their company. 
  • Apply knowledge of business fundamentals and marketplace drivers to enhance profitability and performance.
  • Uses knowledge of buisness fundamentals and financial data to evaluate the viability of business strategies and opportunities. 
  • Understand the economic and marketplace drivers of the industry and how they relate to the company's ability to remain competitive. 
  • Keep up-to-date on current business trends and identifies specific implications for their company. 
  • Understand concepts and trends in business technology and the use of it to support business and management. 

Program Requirements for Students

By graduation, College of Business Administration (CBA) students seeking a Bachelors of Science in Business Administration degree in the 2019-2020 catalog and later are required to participate in approved Business Acumen events on and off campus.  Students who began Winthrop as a freshman are required to attend 8 events and students who transfer to Winthrop are required to attend 6.    

CBA Faculty/Staff will sponsor events on and off campus.  All approved Business Acumen events will include the "BAM" logo (shown above).  

Types of events:

  • Panel Discussions
  • Corporate Tours (Businesss Expedition Program
  • Conferences
  • Organization Leadership
  • Seminars
  • Workshops

 Any off campus (non-CBA sponsored events) will require a petition to be completed by the student.

 To earn credit for attending a Business Acument event, you must have your Winthrop Student ID scanned by the Business Acument monitors before each event.  

To see how many Business Acumen credits you have earned, log in to DegreeWorks.  

Faculty: To sponsor a Business Acumen event, please review the Business Acumen Faculty Sponsorship process. 

Last Updated: 3/3/20