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Mass Communication

Mission, Values, and Core Competencies

Engage. Create. Connect.

“We promote an active learning environment to empower students to analyze, evaluate, synthesize and use multiple ideas, concepts, skill and viewpoints in an integrative and collaborative manner.”

 We are committed to delivering professional education that graduates students who are able to meet the communication needs and demands of our rapidly changing global society.

We will enhance student learning with a challenging, stimulating and interactive curriculum that promotes global awareness and interconnectedness.

We prepare students for careers with a theoretical liberal arts foundation, progressive multimedia immersion, and internship and/or practicum experiences promoting professional preparedness.

Values and Core Competencies

Our goal is to partner with students so that they emerge competent, prepared professionals. Embracing accreditation standards ensures that our program provides a balanced curriculum that is grounded in ethical standards and practices.

Our program values:

  • Truth, accurate representation, fairness and impartiality
  •  Freedom of expression
  •  Ethical accountability
  • Historical influence of media and communication
  • Interconnectedness of a global society

Our program develops professional preparedness:

  • Engage in research and analysis
  • Conduct interviews
  • Write with professional competence
  • Edit and produce across multimedia platforms
  • Adhere and promote ethical standards
IN THE HEART OF THE CAROLINAS
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