Winthrop University encourages the leveraging of social media tools to help deliver our messages effectively to a variety of users. To achieve this, each department or university unit must have a plan for administering the social media sites it uses. All institutional pages must have a full-time person designated as being responsible for the maintenance of the site (this should be the head of the department or her/his designee, not a transient participant such as a student). Departments and units should consider their messages, audiences, and goals when designing social media sites, as well as a strategy for keeping information on these sites up-to-date.
If your department or unit decides to use social media to reach your audiences, be aware that you are committing resources and time, the amount depending on the popularity of your content and the community size. Users will expect prompt (though not necessarily immediate) responses to their postings, so you must plan for how your personnel will meet those needs and recognize the time and effort it will take to do so. Winthrop University employees who supervise official Winthrop social media sites should:
The following sample language might be posted on your site to inform users of your policies:
Portions of this document have been adopted from the following sources:
Baird, Derek E. "Social Identity, Knowledge Management, and Member Roles in Online Communities." Barking Robot. 6 October 2010. http://goo.gl/8MDVW.
Ball State University. "Ball State University Social Media Policy." 17 November 2009. http://cms.bsu.edu/-/media/www/departmentalcontent/library/copyright/pdfs/ballstate_socialmediapolicy.ashx
DePaul University. "Social Media Guidelines." 2006. http://brandresources.depaul.edu/vendor_guidelines/g_recommendation.aspx.
Lawrence, Keith. "Duke University Social Media Policy. E-mail to the CNAC-L Discussion List. 19 October 2010.
Navy Command Social Media Handbook. November 2010. No longer publicly available.
Site last updated by Kimberly Byrd 10/17/11.