The Office of University Relations is responsible for enhancing the public support of Winthrop University via timely dissemination of information regarding educational opportunities, cultural events, student activities, faculty research, public service efforts, faculty/staff/student achievements, and institutional impact on civic life and statewide economic development. The office's guiding strategy is to maximize opportunities for positive exposure among Winthrop's primary audiences, which include students, parents, faculty, staff, alumni, donors, educators, public office holders, news media and the general public.