Visual Identity Manual
Each time a Winthrop University logo appears, it is a tangible reminder of the important role that the university plays in the educational life of this region. Frequently, the first contact individuals have with Winthrop is through a letter, publication, or commemorative item bearing the university logo or through the Winthrop website. As trademarks and visual symbols of Winthrop, it is important that all logos be used appropriately in printed and digital formats to ensure that our institution is properly recognized and our reputation enhanced.
The visual identity system includes all Winthrop word marks, logos and symbols, accompanied by the policies and guidelines that define how the marks are to be used. This comprehensive system ensures that the public receives clear and consistent messages regarding Winthrop’s identity. The system is the foundation for other elements of an effective communications program, one that will drive marketing and enrollment well into the future.
Included in the visual identity system are information and policies regarding:
- Official logos including the Winthrop University horizontal logo, stacked logo, words-only logo, Tillman tower shield, the WU icon, and athletics graphics
- Placement and appropriate usage of official logos
- Environmental graphics
- Vehicular graphics
- Stationary items
- Web standards
- Color palettes
Please keep in mind that any materials developed targeted to external audiences or groups will follow the guidelines in the Visual Identity Manual (pdf - 11 MB).
Related Files and Downloads
For specific logo files, creation of logos with unit signatures, creation of electronic (HTML) letterhead or general questions please contact Jill Stuckey, director of publications and printing.