Staff in the Office of University Relations function as Winthrop’s in-house marketing and communications team and support all areas of the university to accomplish strategic institutional objectives. Positioning the university within a national and regional context of excellence as well as connecting stakeholders and the general public with the university in meaningful ways are among the responsibilities of this office. Three distinct areas comprise the University Relations team, with each area playing an important role.
News, information, and communications staff develop messages and content for a variety of uses – from general information on university happenings, to an engaging social media presence, to highly focused marketing pieces. The unit also offers limited photography services during regular working hours and videography services in the areas of student recruitment, academics, and special events.
Publications and printing staff bring messaging to life through creative services, design and production. This area also is responsible for protecting the Winthrop identity and brand through approval of printing and other design projects, promotional products, and use of trademarks.
Web development staff maintain our vitally important web presence, administering our content management system, training and supporting web authors, and maintaining our social media directory. They research technology solutions, ensure content consistency site wide, develop a variety of content and tools, and more.
For Questions About...
|Advertising, marketing, public relations, trademarks
|Publications design approval, appropriate use of logos
|Publications production, editing/proofreading, printing services
|Web services, CMS conversion, author permissions and training
|Photography, Winthrop Magazine, Winthrop Update, annual report
|Media inquiries, Winthrop news, campus happenings, press releases