Staff in the Office of University Relations function as Winthrop’s in-house marketing and communications team. We work to support all areas of the university, with special emphasis on those areas where relationship-building is key, such as with admissions/recruitment and alumni/development. We also seek to position the university within a national context of excellence, as well as to connect stakeholders and the general public with the university in meaningful ways. Three distinct areas comprise our team, with each area playing an important role to the Institutional Advancement division.
News, information, and communications staff develop messages and content for a variety of uses – from general information on university happenings, to an engaging social media presence, to highly focused marketing pieces. The unit also offers limited photography services during regular working hours and full videography services in the areas of student recruitment, academics, and special events.
Publications and printing staff bring messaging to life through creative services, design, photography and production. This area also is responsible for protecting our brand through identity system adherence and approval of printing projects/promotional products.
Web development staff maintain our vitally important web presence, administering our content management system, training and supporting web authors, and maintaining our social media directory, among others.
All of our staff members collaborate within the division and with our peers across campus to present the very best image of Winthrop possible, ideally to maximize opportunities for building positive relationships.