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02/16/2010

Digital Television Expert to Speak on Future of the Industry

Quick Facts

 Thornhill will discuss how recent federal legislation mandating digital technology for television stations offers opportunities for new channels.
 A frequent presenter at the National Association of Broadcasters, he has been in the business for 40 years.

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Andrew Thornhill
ROCK HILL, S.C. - Andrew Thornhill, digital media strategist and founder of THE DIGITAL TELEVISION REPORT (DTR), will be a guest speaker in the Department of Mass Communication Feb. 17-18.

Thornhill will discuss how recent federal legislation mandating digital technology for television stations offers opportunities for new channels, the international marketplace, programming, technologies, revenues, careers and potentially new audiences.

For more than 40 years, he has worked in the mass media including writing for a public affairs programming, managing a cable channel, and developing marketing campaigns for a variety of businesses. Thornhill is a frequent presenter at the National Association of Broadcasters.

Thornhill also is founder of Thornhill Television Network (TTV). This network included original programming, television-on-demand, digital archiving and enhanced distribution for television technology.

After hearing Thornhill’s presentation, Ernest Dilihay, performing arts and facilities director for the City of Los Angeles Cultural Affairs Department, noted, “The world of interactive connectivity, convergence and multimedia platform distribution is not based on what the world looks like today, but what it looks like for tomorrow… You do not have to be a policy, techno, or business wonk to digest this information….”

Thornhill's presentations are open to the public:

Wednesday 
10-10:50 a.m. at Johnson Hall 201
11-11:50 a.m. at Owens Hall G01
2-2:50 p.m. at Johnson 101
3:30-4:45 p.m at Johnson 218

Thursday 
9:30-10:45 a.m. at Owens G02
11:00 -11:50 a.m. at Johnson 220 (drop-in and pizza)
2-3:15 p.m. at Johnson 101
3:30- 4:45 p.m at Johnson 101

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