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Majors and More

Majors and More

Bachelor of Science in Business Administration - Marketing Option

The Bachelor of Science in Business Administration is offered with a marketing option in the College of Business.

Minor in Marketing

The minor in Marketing consists of 15 hours to include: 

  • MKTG 380 (3) Principles of Marketing
     
  • MKTG 381 (3) Consumer Behavior
     

And three of the following:

  • MKTG 385 (3) Marketing Research
     
  • MKTG 387 (3) Promotion Management and Digital Marketing
     
  • MKTG 483 (3) Sales and Relationship Marketing 
     
  • MKTG 485 (3) Services Marketing
     
  • MKTG 581 (3) Marketing for Global Competitiveness
     

Taking MKTG 385 requires a prerequisite of QMTH 205 (MATH 151 is a pre-requisite) and QMTH 210 or appropriate substitutes.

Proficiency in computer applications equivalent to the level required for the successful completion of

  • CSCI 101 (1.5) Introduction to Computers and Information Processing
  • CSCI 101 B (.5) Using Microsoft Excel

and two from

  • CSCI 101 A (.5) Using Microsoft Windows, Frontpage, and Powerpoint
  • CSCI 101 C (.5) Using Microsoft Access
  • CSCI 101D (.5) Advanced Microsoft Excel
  • CSCI 101 F (.5) Learning Adobe Photoshop
  • CSCI 101 I (.5) Learning Adobe Illustrator 
  • CSCI 101 P (.5) Introduction to C++ Programming

Courses numbered above 299 must be taken after the student achieves junior status.

Read more about Marketing.

Go to the complete Majors & More list.

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