Majors and More

Bachelor of Science in Business Administration - Marketing Option

The Bachelor of Science in Business Administration is offered with a marketing option in the College of Business.

Minor in Marketing

The minor in Marketing consists of 15 hours to include:

• ACCT 280 (3) Accounting Information for Business Decisions I
   
• MKTG 380 (3) Principles of Marketing
   
• MKTG 381 (3) Consumer Behavior
   

And any two of the following:

• MKTG 382 (3) Retailing
   
• MKTG 481 (3) Promotion Management
   
• MKTG 482 (3) Marketing Research
   
• MKTG 483 (3) Sales and Relationship Marketing
   
• MKTG 581 (3) Marketing for Global Competitiveness
   
• BADM 561 (3) Electronic Commerce for Managers
   

Taking MKTG 482 requires a prerequisite of QMTH 205-206 or appropriate substitutes.

Proficiency in computer applications equivalent to the level required for the successful completion of

• CSCI 101 (1.5) Introduction to Computers and Information Processing
• CSCI 101 B (.5) Using Microsoft Excel

and three from

• CSCI 101 A (.5) Using Microsoft Windows, Frontpage, and Powerpoint
• CSCI 101 C (.5) Using Microsoft Access
• CSCI 101 F (.5) Learning Adobe Photoshop
• CSCI 101 I (.5) Learning Adobe Illustrator
   
• CSCI 101 P (.5) Introduction to C++ Programming

Courses numbered above 299 must be taken after the student achieves junior status.

Read more about Marketing.