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Majors and More

Majors and More

Mass Communication

Bachelor of Science in Integrated Marketing Communication

Students majoring in integrated marketing communication are interested in careers in the communication profes­sions that support the marketing of products and services to consumers and business organizations, including adver­tising, public relations, integrated marketing communication, and corporate communication.

By the time of graduation, integrated marketing communication graduates are expected to be able to gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional ethics.

Bachelor of Science in Integrated Marketing Communication 

General Education Courses

 

Semester Hours

ACAD 101 Principles of the Learning Academy

1

Critical Skills    
Writing and Critical Thinking  
WRIT 101, CRTW 201 Composition, Crit Reading, Thinking, & Writing

6

Quantitative Skills    
MATH 105 or 150 or 151 or 201

3

Technology  

3

CSCI 101 & 101 B & C & F or N Intro to Computing & Information Processing & labs  
Oral Communication Met with SPCH 201

0

Logic/Language/Semiotics  
Foreign Language At the 102 level

3-4

SPCH 201 Public Speaking

3

Skills for a Common Experience and Thinking Across Disciplines  
HMXP 102 The Human Experience: Who Am I?

3

Global Perspectives See approved list

3

Historical Perspectives
See approved list  
Developing Critical Skills and Applying them to Disciplines  
Social Science See approved list

0-3*

PSYC 101, ECON 215 Gen Psyc, Prin of Microecon

6

Humanities and Arts See approved list; 3 hours may be met in major

3-6*

 *Must take 9 hours from these two categories.
Natural Science See approved list; 2 categories; one must have a lab

7

Intensive Writing Met in major with MCOM 471

0

Constitution Requirement
See approved list; may be met by other requirement

0-3

Requirements in Major  

62-64

(C- or higher required in all IMCO, MCOM, MGMT & MKTG courses)
IMCO 105 Introd Integrated Marketing Communication

1

IMCO 475 Senior Seminar Integrated Market Communication

3

MCOM 241 Media Writing

3

MCOM 310 Mass Media Law

3

MCOM 341 Advertising Principles

3

MCOM 349 Advertising Copy and Layout

3

MCOM 370 Public Relations Principles

3

MCOM 461, 462, 463 Mass Communication Internship

1-3

MCOM 471 Public Relations Writing,Produ

3

MCOM 499 Senior Portfolio

1

One MCOM elective other than 205

3

   
ACCT 280 Intro to Financial Accounting

3

MKTG 380 Principles of Marketing

3

MKTG 381 Consumer Behavior

3

MKTG 481 Promotion Management

3

MKTG 482 Marketing Research

3

MGMT 321 Management and Leadership

3

    MGMT 341
Information Systems & Business Analytics

3

 

Choose one course from:  

3

MKTG 382 Retailing  
     
MKTG 481 Promotion Management  
     
MKTG 483 Sales and Relationship Mktg

 

MKTG 581 Global Marketing

 

BADM 561 Electronic Commerce for Mgrs

 

 
Applied Statistics I & II

6

Choose one course from:

3

ARTS 305 Introduction to Photography

 

ARTS 311 Photo-Communication

 

VCOM 222 Visual Thinking/Symbol Communi

 

VCOM 258 Introduction to Typography

 

VCOM 259 Introduction to Graphic Design

 

     
VCOM 354     Basic Design Applications  
Foreign Language Requirement  

0-4

General Electives  

8-18

Total  

124


†Students completing the required program for the B.S. degree in Integrated Marketing Communication must demonstrate proficiency in a foreign language at or above the second semester college level. This requirement may be met by a satisfactory score of a recognized examination or by passing any foreign language course numbered 102 or any course with 102 as a prerequisite. A maximum of one course may be applied to the Logic/Language/Semiotics Area.

The student must attain a cumulative grade-point average of 2.0 or better in courses taken at Winthrop and included in the required courses in the integrated marketing communication program.  Students will be classified as pre-majors (IMCP) in the program until completion of 19 hours of coursework (MATH, WRIT 101, HMXP 102, ECON 215, CSCI 101 & 101ABC, IMCO 105, and MCOM 241) with a minimum GPA of 2.0. Students must apply to the Integrated Marketing Communication Committee for admission into the program.

The integrated marketing communication major is limited to 36 hours of MCOM and IMCO courses and 30 hours of business administration courses (excluding CSCI, ECON, and QMTH as prescribed by major). Students who exceed these maxima will not be allowed to apply those additional hours toward the required degree program. An IMCO major cannot minor in business administration.

At least 35 semester hours of the 47 required hours in mass communication and business administration must be completed at Winthrop University. A maximum of 12 semester hours may be transferred into the major from other accredited institutions; additional transfer hours in journalism, mass communication, marketing and management will not apply toward the major and will not apply toward the degree if they exceed the maxima of 36 hours in MCOM and IMCO or 30 hours in business administration. Students must complete at least 65 hours in the basic liberal arts and sciences.


For additional degree requirements, please visit the Degree Requirements page.

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