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Majors and More

Mass Communication

Bachelor of Science in Integrated Marketing Communication

Students majoring in integrated marketing communication are interested in careers in the communication profes­sions that support the marketing of products and services to consumers and business organizations, including adver­tising, public relations, integrated marketing communication, and corporate communication.

By the time of graduation, integrated marketing communication graduates are expected to be able to gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional ethics.

Bachelor of Science in Integrated Marketing Communication 

General Education

 

Semester Hours

ACAD 101 Principles of the Learning Academy

1

Shared Skills and Proficiencies
   
Writing and Critical Thinking    
WRIT 101 Composition

3

    HMXP 102      Human Experience 3
CRTW 201 Critical Reading, Thinking & Writing

3

    Oral Communication Met in major with SPCH 201 0
    Technology Met in major with CSCI 101 & labs 0
    Intensive Writing Met in major with MCOM 471 0
    Constitution Requirement See approved list; may be met with other requirement 0-3
    Physical Activity See approved list; 1
Thinking Critically Across Disciplines*    
Global Perspectives See approved list; could be met in major 

0-3

Historical Perspectives See approved list;

3

Introducing Students to Broad Disciplinary Perspectives*

 

Social Science See approved list; must include 2 designators

6

Humanities and Arts See approved list; must include 2 designators

3-6

Quantitative Skills and Natural Science* (3 courses) 6-8
    Quantitative Skills See approved list; may be partially met in major (0-4)
Natural Science See approved list; [Must include a lab science.  If 2 courses taken,
must be in 2 different groups:  Life, Physical, Earth]

(3-8)

*No more than two courses in the major may count toward requirements in these areas   
Subtotal   29-40
Requirements in Major  

64-66

(C- or higher required in all IMCO, MCOM, MGMT & MKTG courses)
    SPCH 201 Public Speaking 3
    MATH 151 Applied College Algebra 3
    IMC & Visual Arts (7)  
IMCO 105 Introd Integrated Marketing Communication

1

IMCO 475 Senior Seminar Integrated Market Communication

3

    Choose one course from:   3
    ARTS 305 Introduction to Photography  
    ARTS 311 Photo-Communication  
    VCOM 222 Visual Thinking/Symbol Communication  
    VCOM 258 Introduction to Typography  
    VCOM 259 Introduction to Graphic Design  
    VCOM 354 Basic Design Applications  
    Mass Comm (23-25)    
MCOM 241 Media Writing

3

MCOM 310 Mass Media Law

3

MCOM 341 Advertising Principles

3

MCOM 349 Advertising Copy and Layout

3

MCOM 370 Public Relations Principles

3

MCOM 461, 462, or 463 Mass Communication Internship

1-3

MCOM 471 Public Relations Writing,Produ

3

MCOM 499 Senior Portfolio

1

One MCOM elective above 299

3

Business (28)  
ACCT 280 Intro to Financial Accounting

3

    CSCI 101, 101B, F & N Intro to Comp and Info Processing, labs 3
MKTG 380 Principles of Marketing

3

MKTG 381 Consumer Behavior

3

MKTG 482 Marketing Research

3

MGMT 321 Management and Leadership

3

    MGMT 341
Information Systems & Business Analytics

3

QMTH 205 and QMTH 210  Business Statistics & Business Analytics 6
Choose one course from:  

3

    MGMT 341 Info Systems & Bus Analytics 3
MKTG 481 Promotion Management  
MKTG 483 Sales and Relationship Mktg

 

MKTG 581 Global Marketing

 

Foreign Language Requirement  

3-8

General Electives  

6-24

Total  

120


†Students completing the required program for the B.S. degree in Integrated Marketing Communication must demonstrate proficiency in a foreign language at or above the second semester college level. This requirement may be met by a satisfactory score of a recognized examination or by passing any foreign language course numbered 102 or any course with 102 as a prerequisite. 

The student must attain a cumulative grade-point average of 2.0 or better in courses taken at Winthrop and included in the required courses in the integrated marketing communication program.  

The integrated marketing communication major is limited to 36 hours of MCOM and IMCO courses and 30 hours of business administration courses (excluding CSCI, ECON, and QMTH as prescribed by major). Students who exceed these maxima will not be allowed to apply those additional hours toward the required degree program. An IMCO major cannot minor in business administration.

At least 35 semester hours of the 47 required hours in mass communication and business administration must be completed at Winthrop University. A maximum of 12 semester hours may be transferred into the major from other accredited institutions; additional transfer hours in journalism, mass communication, marketing and management will not apply toward the major and will not apply toward the degree if they exceed the maxima of 36 hours in MCOM and IMCO or 30 hours in business administration. Students must complete at least 72 hours outside of MCOM.


For additional degree requirements, please visit the Degree Requirements page.

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