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| Digital Commerce | Digital Mass Media | Interactive Media | Web Application Design | |||
Digital Commerce TrackThe digital commerce specialty centers around the potential the Web
offers for the marketing of both profit-driven and not-for-profit organizations.
While simultaneously obtaining a foundation in business and particularly
marketing principles, students will learn how to use the web to achieve
business objectives. Hands-on projects and assignments are integral to
the track. Graduating students will have the skills needed to lead an
organization’s charge in making the web an integral part of their
marketing plans. | ||||||
Core courses: (28 credits)
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| Digital Commerce | Digital Mass Media | Interactive Media | Web Application Design | |||
Digital Mass Media TrackDigital technology and media convergence--the overlapping roles of media professionals--are revolutionizing the way mass media and marketing communications function. Future professionals must be flexible, broadly educated in a variety of disciplines, and equipped to work in settings where exceptional research abilities, writing skills, and knowledge of digital technology are expected. This specialty focuses on shaping web content to address the requirements of specific audiences. While the focus is on information gathering and writing, the student will be exposed to aspects of digital commerce, web application design, and the visual aspects of interactive media. | ||||||
Core courses: (28 credits)
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| Digital Commerce | Digital Mass Media | Interactive Media | Web Application Design | |||
Interactive Media TrackThe interactive media specialty in the information design program focuses on interface design and interactive content for electronic media. Students who are interested in Visual aspects of the web will learn how to create, layout and organize information in order to communicate a variety of messages using images, text, and time based media such as video. A portion of interactive media will deal with human-computer interaction to create a more positive experience in electronic environments. Students will be able to develop sites that appeal to users, as well as function efficiently and at the same time emphasize their specific purpose. | ||||||
Core courses: (28 credits)
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| Digital Commerce | Digital Mass Media | Interactive Media | Web Application Design | |||
Web Application Design TrackThe web design specialty in the Information Design degree program is aimed at the student whose interests lie on the technical side of designing and developing web applications. It is only a slight exaggeration to say that all of commerce, research, mass communication, and home entertainment are moving to the web. There will therefore be a critical need for people who can develop attractive, usable, secure, efficient, and maintainable web sites for the foreseeable future. Building and enhancing such sites requires knowledge of the theory and practice of how the web works in general, as well as how to design and build software that makes the web work for an individual or a business, and that’s what this specialty is all about. | ||||||
Core courses: (28 credits)
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