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Master of Business Administration - Marketing Concentration

Graduate Program Director: Keith Benson; 803/323-4834

The general MBA program is a 36 credit hour program, including nine semester hours of electives. Students who pursue the MBA-Marketing concentration are required to take the 9 elective hours in marketing-focused coursework, including topics such as global competitiveness, e-commerce, business plan writing, buyer behavior, marketing research, demand analysis, sales forecasting, and elements of the marketing mix combined with an analytical, strategic approach to marketing decision making. Many of our MBA-Marketing students work for many different organizations from advertising agencies to corporate marketing departments.

Admission Requirements

Program Requirements

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Graduate School
211 Tillman Hall
Rock Hill, SC 29733, USA
800/411-7041 (toll free)
803/323-2292 (Fax)

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