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CBA Management & Marketing
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Degree Information

The Bachelor of Science in Business Administration with a Marketing option requires 124 credit hours for completion including general education requirements, the business core courses and the Marketing Option courses (listed below).

Required courses to complete this option
(18 semester hours in addition to required general education curriculum):

MKTG 381 - Consumer Behavior
MKTG 481 - Promotion Management
MKTG 482 - Marketing Research
MKTG 489 - Marketing Strategy
Two of:
BADM 561 - Electronic Commerce for Managers
MKTG 382 - Retailing
MKTG 483 - Sales and Relationship Marketing
MKTG 491 - Internship in Marketing
MKTG 581 - Marketing for Global Competitiveness


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