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CBA Management & Marketing
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Marketing

The Minor

The Minor in Marketing is designed for students who are interested in learning how marketing concepts are applied to profit and non-profit organizations and government agencies.  Topics such as marketing, management, consumer behavior, sales, and customer service will give students a competitive edge in their careers.

Required Coursework:

15 total hours to inlcude the following 3 courses:

ACCT 280
MKTG 380
MKTG 381

Plus any two of the following:

MKTG 382
MKTG 383
MKTG 481
MKTG 482
MKTG 581
MKTG 582
BADM 561

MKTG 482 requires a prerequisite of QMTH 205-206 or appropriate substitutes.  In addition, proficiency in computer applications equivalent to the level required for the successful completion of CSCI 101 A, B, C or P.  Courses above 299 must be taken after the student achieves junior status.
 

CONTACT INFORMATION
Marketing
429 Thurmond Building
Rock Hill, SC 29733, USA
803/323-2699
803/323-3960 (fax)
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