Dr. Cara Lee Okleshen Peters is a Professor of Marketing at Winthrop University in Rock Hill, South Carolina. She holds a BA in Management from Luther College, and an MBA and PhD in Business Administration from the University of Nebraska. She has taught Principles of Marketing, Advertising, E-commerce, Marketing Management, and Qualitative Market Research at both the graduate and undergraduate levels. Her first teaching position was at the University of Georgia. She then moved to the University of North Carolina-Charlotte. She became a faculty member at Winthrop University in the Fall of 2004. Dr. Peters has published in numerous conference proceedings and peer-reviewed journals, including the Journal of Consumer Psychology, Consumption, Markets, and Culture, and the Journal of the Academy of Marketing Science.